Media Release - Excellence in Business Award

 Merineo recognised in Whitehorse Excellence in Business Awards

Merineo is a business situated in the Whitehorse City Council, recently recognised with a Whitehorse Excellence in Business Award. 

Every year, the Whitehorse Business Group, one of Melbourne’s largest networking groups and based in the eastern suburbs, seeks nominations for local businesses to be recognised.  Nominee businesses are interviewed and judged by a panel of experts.  Merineo was nominated and awarded the 2020-2021 “Excellence in Business Awards - Highly Commended” of the Sole Trader category.

Established in 2016, Merineo creates baby sleeping bags and clothing made from Australian grown superfine merino wool, a sustainable and natural fibre.  It’s flagship product, the “Merineo” newborn swaddle bag, was developed with input from midwives, hospital trialled and proven to help newborn babies settle better.

Merineo’s owner, Claire Hausler, grew up on a wool growing farm in country Victoria, and with a passion for superfine merino, aspires to share the health benefits of this natural and Australian grown fibre with parents of babies.  Research proves wool’s inherent temperature and humidity regulating qualities help babies and adults sleep better and longer.

Claire is now located in Melbourne and has been able to establish a business by creating a supply chain locally to manufacture her beautiful products. 

The judges of the award commented, “Claire Hausler’s business MERINEO is one to follow. The products are unique, and her focus on product quality and her skill in identifying potential secondary target markets could see her overcome much of the challenges in developing a textile product.  Merineo is to be commended on creating Australian made products with Australian grown superfine Merino wool.”

Claire was delighted to receive the award, “This is a wonderful achievement for a small business!  I’m really excited to be recognised for my efforts over the last 5 years in working with local businesses to design and manufacture a new and innovative product to help babies sleep better using an Australian grown natural fibre.”

High resolution images available on request - please contact Claire at