Our Story

Merineo sprang to life when the founder, Claire, from a passionate Australian wool-growing family couldn’t find suitable Australian Merino sleepwear for her newborn.  Knowing babies sleep better in superfine Merino and when swaddled, Claire designed the Merineo swaddle bag with input from experienced hospital midwives, which was successfully hospital trialed at a maternity hospital in Melbourne.

Merineo's products are made from the softest and most luxurious, superfine merino wool fabrics.  Claire wants parents to experience premium, non-itchy, silky soft, superfine merino to hopefully lead parents to become repeat users of Merino - ultimately supporting the Australian wool industry.

Claire has worked hard to deliver Australian made products, as Merineo's ethos is all about supporting locals.

Your baby will love snuggling into a Merineo. xo