Why merino wool?

Merino wool is naturally soft and safe, and given the innovation in today's textiles, wool fabrics are vastly different to those used for centuries.  

Our garments are 100% superfine merino, and much softer than extra fine merino fabrics used by many mainstream brands.  Merineo's fabric, knitted in Italy, is made from handpicked, 17.5 micron merino wool with a high comfort factor, making it perfect for next to skin wear.  We receive lots of feedback about the comfort and softness of our products.

buy merino wool singlet

Above image: Molly wearing our 100% 17.5 micron superfine merino Child Singlet in size 5.

Why is merino wool so special?

Wool is unique because the tiny air pockets contained in each fibre, help insulate the wearer from the cold by creating a microclimate next to the skin.  In the hot weather, wool's moisture wicking properties draw moisture away from the skin, keeping the wearer cool and comfortable.

Wool is durable and tests show the fibres break after 20,000 bends, compared to 3,000 for cotton, allowing wool to last longer.  

For these reasons, merino wool is considered the premium fibre to use on babies and children, and there's some amazing research to prove it!


Babies sleep better in wool

SLEEP BETTER - It's proven babies settle more easily and sleep better in wool, part of the reason why the majority of the survey respondents in our hospital trial of the Merineo reported their baby slept better in a Merineo compared to similar products.

Wool is warm and cool.

BREATHABLE - Babies are less clammy in wool because of wool's better ability to absorb moisture vapour.

Newborns put on weight in merino wool.

GAIN WEIGHT - A study showed newborns sleeping on wool gained 22.7g per day compared to cotton at 18.6g.

Wool is warm and cool and is perfect for babies.

WARM & COOL - Wool is the only fibre with air-pockets, creating a cosy micro-climate of air next to the skin, allowing heat release and reducing the risk of baby overheating.

LESS ECZEMA -  A 2016 study of under 3 year olds wearing wool next to skin found a significant decrease in eczema severity compared to cotton.

ABSORBS MOISTURE -  Wool has the best ability (out of cotton, polyester, nylon, acrylic and polypropolene) to absorb moisture, such as dribble and leaky nappies, keeping baby’s skin drier.

SOFT & LUXURIOUS - Merino wool feels luxuriously soft because of its extremely fine fibres. Merineo use superfine merino wool.

FIRE RESISTANT -  Wool is naturally fire resistant, doesn’t melt, and is safer than cotton and synthetics.



Merino sheep grow the fibre of choice

Above image of ewes and lambs used with special permission from The Woolmark Company.